From its origins in dessert retail, the Group has evolved into a multi-brand platform spanning food service, immersive experiences, and destination-led concepts.
Guided by disciplined governance, shared infrastructure, and a long-term growth mindset, H&G Group supports partners and teams in delivering high-quality experiences consistently across borders.
Driven by a lifelong passion for hospitality and brand creation, he founded Hans & Gretel in 2017 in Athens, with the goal of creating memorable experiences, not just products.
A results-driven entrepreneur with over two decades of experience in business management, hospitality, brand development, and wholesale distribution, he has been instrumental in shaping the Group’s cross-border expansion strategy.
Athanasios Anyfantis
